Business Research | October 1988 | 2 weeks | 1 month | 2-4 months | 2 years | 7 years | 11 years | Recap
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Business Research
The science of the deal
Research in business is different from doing research in other fields because using scholarly publications is usually less important than it is in the humanities, social sciences, and sciences.
Other distinguishing characteristics of business research include:
- The most valuable asset in business is recent information
- Information needs to flow so quickly that business periodicals, newspapers, and Web sites are used more often than scholarly journals and books
- Companies may guard valuable competitive information, making it difficult (or impossible) for a researcher to gain access
In this 'Flow of Information' timeline, we will follow the buyout battle for the giant corporation RJR Nabisco. Even during the frenetic time of mergers and acquisitions in the late 1980s, the RJR Nabisco takeover stood out as an example of greed gone haywire.
RJR Nabisco aspires to be the dominant manufacturer of food and tobacco products in the world. In the U.S., one out of every four cigarettes sold is a RJR Nabisco brand. Not only does the company own the cigarette brands Camel, Winston, and Salem, it also manufactures famous snack foods like Oreos, Fig Newtons, Chips Ahoy, Cheese Nips, Ritz Crackers, and Wheat Thins. Plus, it produces an enormous range of other products such as A.1. Steak Sauce, Grey Poupon mustard, Planters peanuts, LifeSavers, SnackWells, and Milk Bone Dog Biscuits.
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